Promotion

I want more customers

That communicates. There is not a person in business or practice that I have met who does not agree with the sentiment.

There is a new marketplace, the net. Companies pay millions to have the fixed attention of millions of viewers for thirty to sixty seconds during the SuperBowl. Surveys say that 42% of the US is on Facebook and companies are recognizing that there is the potential for that kind of attention on the internet.

Extremely well targetted marketing can deliver customers to you. But access to them lies in a subject which has been cloaked in its own mysterious terminology designed to keep the uninitiated out.

Like the priesthoods in the time of the Pharoahs the secrets were only known by a few.

This subject is known as Search Engine Marketing or Search Engine Optimization.

"Oh, yeah, I know all about that. It is having key words and putting them on your site and then people come and find you."

Not exactly. These are actually a major and a minor subject with SEO (Search Engine Optimization) a sub-category falling under the subject of SEM.

SEO and SEM are parts of the overall subject of marketing but they are a subject with some known and codifiable rules. Complexities entered in when individuals have tried to create 'shortcuts' to wealth brought about the necessity that some of these rules must be understood and followed as closely as possible.

One can unwittingly break some of these rules and find his site banished despite having not knowingly attempted to mislead anyone. As others enter into get rich quick schemes, the end result can be that honest people are scooped up in the net set to trap the less ethical.

This is typical of mankind. Not finding the right reason for something undesirable, man often enacts laws to prevent certain behaviour. Because he hasn't found the right cause, those laws require more laws to prevent the behaviour in a new forms which have not been specifically prohibited. Eventually a person requires someone to intercede on his behalf just to navigate among the laws.

If you don't believe me, read some of the IRS tax code or even the Post Office Domestic Mailing Manual. It is currently illegal to mail switchblade knives if the package is labelled 'contains switchblade knives.' The knives are of course illegal to own, so I am not sure of how one would mail them. Still such a rule does exist. There are other aspects to this rule if you care to read them but my point is made. I have no desire to argue with the manufacturers, shippers or bearers of switchblades.

I cannot solve the problem that caused this problem for Google and other search engines.

I can provide an explanation of the terms used in the subject and practical advice and rules gleaned from an understanding of the actual basic rules of the subject.

To that end I am announcing the up and coming issuing of a book which is a course in SEO. If you read and understood this article I believe you can read and understand this murky subject. This is something new. It does not exist elsewhere.